by Meredith Davis Tyra Banks’ media empire grows as Warner Bros. Entertainment and her production company, Bankable Productions, enter a new multiyear development and production agreement to create and produce more projects. Banks, a former supermodel turned media mogul, was the first African American to grace the cover of Sports Illustrated’s swimsuit issue, GQ magazine, and the Victoria Secret catalog. The 33-year-old beauty has since traded in posing for producing.
“My new deal with Warner Bros. represents the growth of an already successful relationship we have with the Warner Bros. family,” Banks said in a statement. “Clearly, Warner Bros. understands my brand and the reach and demand of our audience. As we move forward, we’ll be able to provide entertaining content that is both fun and compelling for film and TV.”
The new arrangement with Warner Bros includes a development deal with The CW Network, a joint venture between CBS Corp. and Warner Bros. Entertainment, home to The Tyra Banks Show and America’s Next Top Model, both of which she hosts and executive produces. It also includes a deal with Warner Bros. Television and Warner Bros. Horizon Television to create prime-time scripted and reality content.
Also included in the deal is an agreement for Bankable Productions to produce a direct-to-DVD adaptation of The Clique series of teen novels for the Warner Premiere division under a “Tyra Banks Presents” banner.
“It is great that she is able to maintain independence with her production company,” says Ken Smikle, president of Target Market News, a Chicago-based research firm that monitors African American marketing and media. “The unknown is whether she can create something of success that she is not at the center of.”
“Tyra has established herself as one of television’s most versatile talents, speaking to young women in a relatable way through her highly successful talk show and Top Model,” said Peter Roth, president of Warner Bros. Television, in a statement. “We are thrilled to continue the studio’s relationship with her, and we look forward to translating her vision to the scripted arena.”