gabrielle-union-picture-62.jpgActress GABRIELLE UNION has hit out at the ‘urban’ tag given to her new Christmas film THE PERFECT HOLIDAY – insisting movies shouldn’t be classified that way just because they star black people. Union wishes The Perfect Holiday, which has a predominantly African-American cast and is released in the U.S. next week (12Dec07), could be thought of without race coming into it – like Vince Vaughn’s recent festive hit Fred Claus.

She says, “No one calls Fred Claus the white Christmas movie. The Perfect Holiday is a movie about the holidays. It’s not race-specific.

“If there’s more than one black person in the movie, it’s an urban romantic comedy, an urban thriller – it’s just a flipping movie. The way kids think, the demographic they pander and chase – they don’t care.

“The same way guys are like, ‘Halle Berry’s hot, Jessica Alba’s hot’ – they don’t say, ‘She’s a hot black girl’ or ‘a hot Latina’. They notice trends, they buy movies they like, they Google people they like. It’s not race-specific… “Give me a break. It’s an old-fashioned notion of marketing, and how they like to label things.”

[Source: Urban Music Culture and PR Inside]

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  • Jewel

    Of course the media is going to classify every movies that has more than one black in it as “urban” whats new? They’ve been putting labels on us forever, it is about time someone said something.