Welcome to a world that has “where’d you get that” items in abundance and a posh interior that’s as inspiring as the tightly edited clothing lines it houses. Welcome to Kush, a boutique owned and operated by L.A. style maven, Angilina Everett. We interviewed to the head fashionista in charge to discover more about the ins and outs of this shopper’s utopia.
Q: What’s the story behind Kush Boutique?
I’m a fashion design graduate creating employment for myself. Designing is a very competitive field in LA, it’s about who you know first then what you know. I designed corporate for 10 years with various junior contemporary lines and got burnt out. I managed a boutique by my house in the valley and decided that I want my own boutique…my hustle to one day provide backing for my life long goal and dream of having my own clothing line
Q: How did you come up with the name?
Being corny and listening to slang in hip hop songs. I thought it was a cool name, catchy, and easy to remember. I wanted a name that wouldn’t get boring too fast or something that I wouldn’t get tired of hearing over and over again.
Q: What are some of your favorite brands/designers in the store and why?
Diables and La Rok-for being design driven. Their pieces are so well thought out through design and quality with amazing fabrics that compliment most women. Also, Eclipse Jeans are my favorites!!!!!!!! They’re the only jeans, even amongst all of the obvious name brands, that blew out of my boutique and they’re a new denim brand. The jeans are soft and have subtle details that makes them different with a sexy fit. Women on a whole are sick and bored of denim, but customers had to have Eclipse jeans and are still requesting them.
Q: How do you decide what merchandise to carry?
Research, Research, Research.
Q: What do you predict will be flying off the shelves for spring?
Dresses and blouses.
Q: Is there product at your store that we would be hard pressed to find anywhere else?
Q: What do you feel is your boutique’s niche?
I keep my clothing line selections very tight because I hate boutiques that have a lot of clothes but have nothing to choose from. I’m very selective and minimal with each line and customers love the fact that they love everything because it’s thought out.
Q: What kind of customer shops at Kush?
Boutique lovers….Young and mature women that look for fashion. They are not mall shoppers.
Q: How involved are you in the everyday operations?
All day everyday I’m at the store working. I need to know my customers and pay attention to their likes and dislikes in order to grow, gain knowledge and buy the right clothing lines for the store.
Q: How would you describe your personal style?
Eclectic…I get bored fast so it’s constantly changing and getting older also helps to dictate that change.
Q: What would you like our readers to know about your boutique?
I’m a female black-owned boutique in Beverly Hills.
Q: Can you share any future plans for Kush?
Look out for more boutiques to open, a clothing line and I’ll also be working as a personal stylist for a few television shows.
For more information visit www.shopkush.com