Looks like Rihanna’s done it again! The style savvy songbird has landed yet another major campaign and this time around it’s in the world of high fashion.
“We’ve come a long way from Miss Bisou to Gucci,” says Rihanna. “We have grown a lot in the endorsement world. It’s an honor to represent Gucci.”
Having been the face of Covergirl, Clinique Happy and H&M’s Fashion Against Aids campaigns, the industry’s acclaimed “it-girl”, is now set to front the latest Gucci for Unicef campaign. The effort entitled “Tattoo Heart” will feature Rihanna in an assortment of major ads wearing limited edition Gucci for Unicef pieces. “We decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, we wanted someone with a strong personality….I felt a musician and a beautiful woman was the perfect icon for this campaign.” Said Frida Giannini, Gucci’s Creative Director. The ads will begin appearing this December.