American Apparel felt the need to become more cultural by adding an Afrikan line (hint the colonial K) all of a sudden. The spandex, Studio 54esuqe inspired line has added a collection of tribal inspired leggings, tube tops, dresses and bikini’s.
The blogsphere as well as consumers of American Apparel are giving the ultimate side-eye for their new approach. Questions are being raised about this issue as to why it’s controversial. Well for one, it raises many questions about the way we perceive fashion’s connection to our culture’s significance. It’s a touchy issue because socially we’re all put in a position to debate whether or not a form of cultural heritage is being modestly emulated or passed on to become a marketing tool to make big profits by targeting a specific group.
To see more of the Afika line please www.store.americanapparel.net/afrika.html.