I am sure most of us have either used or know someone that used Soft & Beautiful hair products. Honestly I can’t remember a time in my life when I didn’t use a product from the Soft & Beautiful brand. That may be because they have a 30-year history of making dreams of beauty a reality for women of color seeking hair care management, maintenance and styling solutions. Now Soft & Beautiful is expanding its vision into the realm of skin care with complete collection of moisturizing skincare products.

Soft & Beautiful ($5.99 – $6.99, softandbeautifulskin.com or retailers across the nation) realized that to often women of color skin care needs have been ignored or forgotten about. They decided to do something about it by creating a line of skincare with women of color unique needs in mind. Any of the six unique products help to quench thirsty skin and return moisture to dry patchy skin. The products include — MoistureSoft Body Butter Cream an intensely hydrating body butter, MoistureSoft Hand Cream a rich cream that softens dry hands instantly, MoistureSoft Body Lotion a creamy lotion that uses a unique blend of conditioning Cocoa, Shea and Almond butter and MoistureSoft Exfoliating Body Polish an exfoliater that works effortlessly to remove dry dull skin revealing softer skin. The product line also contains HydraSculpt Firming Lotion that is specially formulated with Ginseng and Collagen Proteins to tighten and tone while moisturizing for visibly tighter, younger looking skin.

My favorite though is the MoistureSoft Body Oil Gel which is specially formulated with nourishing Aloe and Olive Oil to seal in moisture deep within the skin. I loved how easy it is to use and that it doesn’t leave skin greasy or sticky. I used it right after a shower to seal in moisture. MoistureSoft Body Oil left my skin smooth and baby soft. I am totally addicted to it now.

But no matter which product you choose this is a line that will sure to have a product that will meet your individual needs. And if you ask me its about time a company started paying attention to our skincare needs since women of color spend so much money on beauty products. We deserve to have the best products so that we can look our best.

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