England has a lot of wonderful things. A rich history. Tons of great shopping. Great sites to see. And Jemma Kidd. This English beauty expert created a line based in London to help demystify cosmetics with simple instructions and very wearable shades for every skin type and texture. Jemma Kidd got her start modeling and styling and then went on to open a school to train makeup artists in conjunction with her namesake line of wearable cosmetics. And for a while makeup junkies had to sit and wish we cold take a trip to London. Then Jemma brought her Makeup School products top end department stores in the states like Bergdorf Goodman to give us Americans a chance to have our makeup look like it was professionally done.
Jemma has distilled make-up to its ‘core essentials’ making it easy to take a look from day to night, natural to dramatic and everything is perfect for ‘on-the-go’. And since this idea of ‘core essentials’ appeals to most women Jemma launched a line of cosmetics that will be carried in Target called JK Jemma Kidd. Now her products are more accessible to the masses all over the nation and at slightly lower prices. I got an opportunity to try products from each of the lines and here is what I thought-
Jemma Kidd Make Up School:
It only took me once to test out some of the products from this line to see why this line has developed such an intense fan base. The products come in sleek little black classes and come with clearly written, often illustrated instructions, so application is foolproof. The line contains a huge range of multipurpose tools and wearable colors that go on easy and transform your look. Using these products you do feel like your using make-up pro’s secret stash. The colors all work well together go on smoothly and are modern.
One of the products I tried from this line was the Eye Wardrobe Eyeshadow Quartet in Plum ($46, neimanmarcus.com). The Quartet contained every thing you need to highlight and shade for multiple looks. It comes with instructions and a large mirror for easy application. When I tried it I found the color to be very blendable and intense. You wouldn’t have to use too much shadow to create a beautiful eye. The shadow didn’t crease and stayed where I put it all day long. One of the best shadows I have tried in a long time. I was really impressed and new the JK line would have a lot to live up to. Jemma Kidd Makeup School products are available at fine stores like Bergdorf Goodman and at jemmakidd.com.
JK Jemma Kidd for Target:
The intensely bright pink packaging lets you know the experience is going to be different with this line of product versus its high priced cousin. JK Jemma Kidd features a range of eye, lip, cheek and face products that are inspired by catwalk glamour. With prices ranging from $14 -$36 JK is aimed at a younger, more fashion-conscious consumer to the premium Jemma Kidd Make Up line. Target stores have in store sampling units, which allow consumers to experiment with the products, following Kidd’s step-by-step application guides.
I tested the I-design eye color in vintage ($18, target.com). The color was top quality and was highly pigmented. With just one brush stroke I got a nice wash of color on my lid. The color isn’t as intense as the premium shadows but I find that a plus in some cases because it allows you to build the color slower and have more control of it. The texture and blendibiilty of the JK shadow is extremely similar to that of the Jemma Kidd Makeup School shadows. The only difference I could find was the packaging and the intensity. A highly lust worthy shadow at a reasonable price in a store near you. I don’t think it gets any better. JK Jemma Kidd Makeup for Target products are available at Target Stores nationwide or at target.com.