Former Destiny’s Child member Kelly Rowland has finally found her niche.
She is the Donna Summer of Europe.
While her formulaic mid-tempo tracks failed to catch on here in the U.S., Kelly has entered the dance music market overseas and is huge internationally.
Can you say late bloomer?
She said the success has caused her to regain her confidence.
“I feel empowered – finally! When you don’t believe in yourself, you feel like you’re living in fear. You don’t give yourself the opportunity to believe that you can. And as much as you tell yourself you can’t do it, you end up not doing it,” she said in an interview with USA Today.
After years of sharing the stage with Beyonce and Michelle Williams, the Houston-raised singer is finally on the cusp of that elusive title: Pop star. Looking at the American charts you wouldn’t know it, but overseas Rowland is queen, managing to stay on the charts for the past eight months.
What caused all this?
Was it the split from Mathew Knowles, the manager and father-like figure that nurtured Destiny’s Child? Or was it something, well, simply deep? “I was complacent and comfortable where I was. Here in America, sometimes my music didn’t quite work, but overseas it’s on top of everybody’s chart.”
Kelly’s first solo effort “Simply Deep” did well enough to go gold riding off the momentum she established sharing vocals with rapper Nelly on the smash hit “Dilemma.” It topped the charts in the UK, and went gold in several countries including Hong Kong, Ireland, Singapore and Australia.
Her second album, “Ms. Kelly” which was released in 2007, had lukewarm sales. Kelly’s music was, as she put it “a weird fusion” and didn’t quite fit into U.S. radio playlists nor fans’ rotations.
But not overseas.
The album’s singles – “Work” and “Ghetto” – charted significantly throughout Europe. Kelly recorded with French singer Nadiya in 2008; she sung with Italian singer Tiziano Ferro in February of this year and cracked the top 10 on the Dutch charts.
But no record has changed Rowland’s life like the hit “When Love Takes Over,” which she did with French DJ David Guetta. When Kelly first heard the track, which features a melodic piano over a throbbing beat, she reportedly was moved to tears.
The song topped the UK and Irish charts in June. Can you say summer jam? Without any plans to record an album Kelly is busy these days working on hot singles for the international set. This summer she chose a new manager, Jeff Rabham, who has worked with Kelis.
Can you say Destiny Fulfilled?