When Britain’s Advertising Standard Authority received 40 complaints that spokesmodel Cheryl Cole was wearing hair extensions in a L’Oréal commercial the agency brought the beauty brand under a strict investigation.

Reports confirm L’Oréal was recently cleared after the ASA discovered the shampoo’s results were indeed true and users could experience “stronger, replenished hair full of life,” excluding the hair weave.

The ASA tells the Telegraph, “We considered most consumers would interpret the ads to mean the product would have an effect on the look and feel of hair that was weak, limp, lifeless, dull or straw-like. However, they were likely to understand that individual results would vary according to their own hair type.”

Wonder if the Federal Trade Commission would investigate some of America’s brands so fiercely?

Former ‘America’s Next Top Model’ contestant Yaya DaCosta once appeared in a Garnier Fructis commercial obviously wearing a curly hair weave. Bre Scullark, another ANTM alum appeared in Pantene’s “Relaxed and Natural” commercial where many of its models also seemed suspect of wearing extensions.

Do you think its deceiving for models to wear weaves in hair ads?

Does it really matter if the product delivers the results it claims?

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