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Take one step in the minds of some of the most crafty managers and publicists, and you wouldn’t believe the media action plans for celebrity relevancy. In the midst of a changing recording industry, the decline of album sales, and the dependency on brand endorsements, and tours, music stars are willing to do whatever it takes to become a hot topic.

This is precisely what several media insiders believe 29-year-old record producer, and singer The-Dream is doing. The artist released his third studio album “Love King” on June 29, the album debuted in a meager third position on the R&B/Hip-Hop charts despite high anticipation, heavy promotional tactics and lavish music videos. While some artists make traditional promotional efforts to drive their albums up the charts–like in-store album signings and television appearances, The-Dream was conveniently photographed Monday on a beach with his assistant. Not long after, his wife singer and actress Christina Milian tweets: “Whatever you think, believe it.” This all succeeds a quickie statement The-Dream’s rep released to US Magazine confirming the couple officially split.

Now today, the singer-songwriter releases yet another statement via his website, an ‘open letter’ titled “In My Own Words” revealing details behind his split with Milian. The-Dream writes:

“I take FULL RESPONSIBILITY for misleading everyone into thinking everything was fine and okay when we knew problems existed for awhile! I wanted to speak up but we decided it wasn’t for anyone to know. I would NEVER intentionally hurt a soul and everyone around me knows that!” he continued. “There was so much going on in me and Christina’s personal world that I tried to deal with it as delicately as I could and tried to regain my footing. Instead of being direct in order not to cause even more hurt or hurt someone’s feelings, I carried the weight in secret!”

You’d think a Grammy Award-winning producer would be beyond the age old private lives meets public chatter sales strategy. But although some stars’ extreme and desperate behavior– Lindsay Lohan included is a fight to remain bankable in an evolving Hollywood–and while some of us may think of The-Dream’s public antics–and Milian’s likely corporation– as a ghetto stage play gone viral, stars use of their personal lives to promote various projects is nothing new.

Hollywood romance is big business. Story book weddings and divorce scandals have been yielding dollars for quite some time. In 1963, actors Elizabeth Taylor and Richard Burton were retro replicas of Brad Pitt and Angelina Jolie. Their open romance generated global mania, and profitable print tabloid frenzy. This was largely the reason why the couple’s film Cleopatra was the highest grossing film of that year. Remember Usher’s “Confessions” album? That stunt generated $1.1 million in its first week. Basically, we all shouldn’t be surprised if Christina Milian drops a new video a la Justin Timberlake’s ‘Cry Me A River’ tomorrow.

This a dog’s old and tired tricks for bones. Memo to all entertainers: get more inventive and quick. The public is smarter than you think.

Do you think The-Dream and Christina Milian’s public fall out is a publicity stunt? Sound off!

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  • jay

    Yes, Ms Thomas.. you nailed it. This screams publicity stunt. :(

  • Wow, it’s crazy because I just commented on another website about what he said about the break-up. There were some bitter women who went in on the brotha! Personally about this whole situation I think it’s disrespectful to the parties involved. They obviously do not have respect for themselves and this gorgeous baby that they have created. It’s already bad enough to have your life splashed all over the internet, and television shows but to contribute to this nine levels of foolishness is beyond me.

    I think that any true celebrity have total confidence in their singing or rapping abilities to not divulge in some foolery just to sale some albums. I mean it’s hard out here for a pimp but damn! Can anyone say insecure.

    And lastly, this is a great example of having the wrong people in one’s circle whispering some bird ish in these celebrity’s ears. So sad.

  • mia

    No, I dont thik it was a stunt.I actually liked them as a couple. Who has two weddings and a baby as a stunt? What did this stunt do for them except make people hate the dream? I think that they moved to fast because Christina was preggers, and they were in a deep like! Dream just had to put it all out there to save Christinas face, which didnt do him any good! Well maybe a little.

  • Pretty Young Thang

    I dont think it was a publicity stunt, simply because The Dream is an r&b singer, most of his audience are women. A lot of women are pissed at just how dirty he did Cristina. Plus they had a kid!!! It just seems like a lot for a publicity stunt

  • lilkunta

    I dont think he was photographed fvcking his att ot sell his cd. I think he cgot caught.

    Why does dream think pics of him cheating will help his cd sell? His cd is RB, RB is bougth by ladies, LADIES DONT LIKE CHEATING.

    GTFO.

    nightmare needs to just get ready 2 pay big checks for violet like he does for his other 3 kids that he abandoned.

    he better get back to writing for rihanna & dem.