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From COCO & CREME — This is not a rant. Rather an expectant call to arms of all fashion industry aficionados, laypersons and the ambiguous ones in between.
Please join me in the official butchery, and jubilant slaying to rest of the word ‘fashionista’, and all of it’s unimaginative offsprings; those including: urbanista, frugalista, recessionista… You understand.

Every time I hear the word ‘fashionsita’ or any of its wretched siblings, the cells in my body become inflamed at the strongest broil. So much that I feel like they’re going to seep out of my coco skin, and fly out of my brownstone off over yonder somewhere–maybe Lesotho? I just can’t.

The strangest paradox here is that fashion folks are supposed to be the inventive ones. The Elsa Schiaparellis, Charles James, Patrick Kellys and Laquan Smiths. Oh but the hilarious thing is, real fashion heads can’t stand the -nista suffixes either.
Kathryn Finnely’s The Budget Fashionista is one of my first memories of the term. Her 2006 brilliant and resourceful guide to low-cost high fashion schooled us on everything from taking care of our clothes like stylists, and how to purchase luxury goods on Ebay without chronic paranoia. Thereafter, we’ve experienced a straight onslaught of ‘fashionista’ labeling. Any metropolitan girl in a strong shoulder bodycon, and red bottoms receives the thirsty title.

Nista phraseology is like the New York bed bug infestation–they’re everywhere, and if we’re got by the little sh*ts, we have to clean out our entire wardrobe to make sure they’re all out.

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  • Certain words are like hiccups–contagious and annoying! If I repeatedly hear the same expression, I notice it slipping into my writing and my thoughts, even if I don’t particularly care for that expression!

    • binky

      Just like anything in our culture words, terms, and phrases can be fads and trends as well. I don’t necessary have a problem with it because if I don’t like the word, I simply don’t use it so to me it isn’t that serious because I don’t think someone calling you a fashionista is taking away from you overall as a person, I think that might be more of a personal problem than a social one, it is like the word “diva” when you call someone a diva they might like it and others may not. Notify me when we are trying to make degrading and bad words trendy and in with sociolinguistics until then, I don’t think it is a big deal

  • Pingback: I Am Not A Fashionista: Why We’re Over All Words Ending in ‘-nista’ » Were, Over, Words, Ending, Fashionista, Visit » Fashion News()

  • This is my title. If you knew me you would definitely understand. “Fashionista” very much describes the essence of who I am. When joining twitter I was taken back by the many variations of the word. Seeing so many self proclaimed fashionista brought a broad smile to my face. Yeah… They too are driven by beautiful things. Pleasing to the eye and warming of the soul…

  • *sigh* what’s the big deal, really isn’t. Just a term that most fashionably conscious folks understand. I use part of it as my blog name….I could change the name, but why should I….the content is what matters why waste time over analyzing a cyberspace buzz word that’s been around for a long time.

    It’s actual usages goes back to the late 90’s, so no one can really claim “it” because it keeps evolving. It ain’t hurting nobody and no one is a sole authority on fashion. Every woman who has a love or passion for fashion can own that term and redefine as she sees fit.