Face it, we look to Rihanna for her trend-setting style, albeit riffing on Kelis, instead of her talent. Her sidewalk game, popping in and out of international clubs and boutiques, have us running to Piperline and Bluefly to cop whatever she’s wearing. The 22-year-old starlet changes her hair like the moon, and with the help of her stylist, Mariel Haenn, Rihanna’s look has become muse to America’s teens and high street retailers like Topshop, and Forever 21.
But as Rihanna transitions into her next album, Loud, with leading single “Only Girl (In the World),” the performer transformed her fire-hydrant red hair to a longer loose wave bob. And as new flicks surface from the set of her music video for “What’s My Name?” Rihanna’s style is looking a little off. It could be in sync with the video’s theme, but this doesn’t explain the singer’s look walking out and about this weekend. Rihanna wore an interesting headpiece paired with a white tank with an x on each breast. She seemed to tone down the look, pairing it with sensible brown trousers and peep-toe heels. Still—reader’s wondered why.
Pop culture savants know when it comes to Rihanna’s pull, it’s all image. We may not have been crazy about her last studio effort, “Rated R,” but the garments donned in her “Rude Boy” to “Rockstar 101” were killer. As Rihanna’s progresses into her fifth album, will the star’s style turn into complete antics or just blah?