Spanish fashion powerhouse, Mango, is following suit with the slew of international companies (Zara, Topshop, etc.) that have decided to develop an American consumer base. Already a leading retailer worldwide, Mango has a presence in over 100 countries across the globe. They’ve recently partnered up with J.C. Penny to be a featured in-store designer, alongside the likes of Charlotte Ronson and the Olsen twins.
“MNG” by Mango will provide a higher end shop-within-a-shop experience for style savvy consumers. The line will be a full contemporary offering of casual women’s sportswear, career attire, handbags, shoes, and other various accessories. Keeping with the J.C. Penny target market, prices will be affordable with shirts, for example, ranging from $10 to $20. More intricate garments, such as certain coats and shoes, will be priced on the higher side of $60 to $160.
MNG by Mango is now available online at jcp.com and will be in 77 stores nationwide this Fall. If all goes well, that number is expected to skyrocket to 600 in-store shops by 2011! We shall soon see how well everything goes.