Cyberbullying. Sexting. Twitter wars. As news coverage has shown, forms of digital harassment have increased significantly with the usage of social media, especially amongst youth and young adults. But one media giant is taking an active step in educating web users about Internet safety.

MTV unveiled it’s A Thin Line campaign, “Draw Your Line”, early last week. The network designed an online interactive visualization that highlights the different approaches teens and young adults are using to end digital abuse. Digital abuse is any form of harassment that occurs over the interwebs or a technological device, such as cyber bullying and online stalking.

“No generation has ever come of age dealing with the consequences of large-scale digital abuse,” said Jason Rzepka, vice president of MTV Public Affairs, in a recent statement. “MTV is partnering with our audience to help turn the tide on this uniquely 21st century issue—and empowering them to develop a new code of ethics for the digital age.”

It’s not just adults who care about youth on the web. 24-year-old Michael Bastianelli is the name behind the innovative awareness website.

“Digital abuse is an issue that has the potential to get worse as technology evolves,” Michael explained. “I’ve personally been affected by [cyber bullying] and bullying, and I know just how hurtful and damaging it can be. The only way we can prevent this flood of abuse is to be proactive about it.”

Web users are able to rate their online behavior and share stories of support for peers. The site provides entertaining ways to learn  about internet safety, and useful resources for how to take action against digital abuse and discrimination.

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  • This is a great step towards trying to end what really IS a serious problem. Is this going to totally eradicate cyber bullying? Unfortunately it is not…but it is definitely a step forward :) I’m glad lard corporations such as MTV are taking action against matters such as this, it’s very important. So big ups to you MTV! I don’t watch you no more cause you stopped playing music, but big ups to you anyways! Haha :)

  • Gigi Young

    Where are the PARENTS!!?

    Why are you allowing your teenagers to have unrestricted access to Facebook, Myspace, text messaging, and so on?

    I remember when my family set up an AOL account back in 1998, and even though my mom gave us individual accounts, Parental Controls were ON, and she was all up in our business, checking on our online activity.

    • Juelz98

      I feel you GiGI! Back in the late 90s when the internet was rising (before the .COM bust) there was such a movement around firewalls and parental internet security (I think that’s what it was called on computers, do they even do that anymore? I totally agree. PARENTS need to get involved and educate themselves about social media and the internet. We need to go back to the old ways–when only had 1 hr of computer time and that family computer was in the living room for everyone to see. Parents need to monitor what there children are doing. I remember my dad didn’t let me have texting in high school and I was SO mad at him because of it. But now reflecting back I realize he wanted me to focus on what was important and not get caught up in all these crazy things. We must work towards building educated and mature adult web users–and that starts with parents at home.

  • Fraulein17

    how do you get traumatized by stupid internet gangsters and trolls? i mean i thought everybody knew that its just cowards behind a screen who would never have the balls to say it in real life… or is it just me who realizes this?

    what next a national campaign against prank calling? idk, like seriously why not educate kids to ignore the idiots that are online?? i guess i need to do research to see if its THAT serious.

    • Kema

      What if the bullying is more personal. I remember being bullied in H.S. but it would have been sooooo much worse if the internet had been as popular as it is now. Kids are ruthless. Everyone has a camera phone. It could be a picture of you in a bad position posted on fb for all to see.

      yea as an adult I know that ” its just cowards behind a screen who would never have the balls to say it in real life” However would a 12 year old feel the same? Do you remember the things that bothered you when you were 12?

    • Me27

      @Fraulein17- I’ve wondered the same thing. But i think the issue is much more than just the cyber bullying that’s the problem. I think it would be one thing if a random stranger (like me) were bullying you via comments on a website. But in these cases it usually goes further. Most of the time the cyberbullying comes from people they personally know (kids they go to school with). Imagine being harassed and bullied all day in person, then being harassed by email, IM, text, etc. Being ridiculed constantly. Kema is right…kids are cruel; they always have been. But technology has taken it to another level and i think a lot of these kids aren’t taught how to cope with it. Walking away and ignoring it just doesn’t work anymore.

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