Apparently Bey was giving the Brits some serious fever. So much so that a new TV advertisement for her perfume, Heat, was yanked from daytime airwaves.

After a flood of complaints, the ad showing Beyoncé wearing a short red dress and dancing seductively for the camera, was deemed “sexually provocative” and “unsuitable to be seen by young children” by the Advertising Standards Authority (ASA).

Coty UK, the perfume company responsible for the ad campaign, shot back at the commercial’s critics, saying its company “intended to reflect the singer Beyoncé’s personal ‘sexy chic’ style.” They went on to argue that the commercial wasn’t “overtly graphic or explicitly sexual and at no point was Beyoncé naked.”

Despite Coty UK’s objections, the Advertising Standards Authority of the UK was firm in their feelings on the perfume commercial.

“Beyoncé’s body movements and the camera’s prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children,” said the ASA. “We considered that the ad should not have been shown before 7.30pm due to the sexually provocative nature of the imagery.”

No matter your opinion on the commercial’s content, one thing is sure, the controversy surrounding the TV commercial is sure to give Bey and her perfume even more publicity.

Do you think the Beyoncé’s ad is too hot for TV? Watch it and tell us what you think!

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  • what-what

    Thank you also, this not about race. Anyone familiar with the ASA or the adverts they ban ( go to their website) will realise that many UK citizens are very particular about the ads they watch and what they represent. I know many ads that feature white women and women of other nationalities that have been complained about and banned. It may not be about race but about culture, and being conservative.

  • Yar

    It’s OK to air Girls Gone Wild, Sex in the City, The Housewifes of Jersey and all those other sex crazed shows, but this sister wants to sell her fragrance overseas and they have a problem. There is so much open sex in Europe than you can shake a stick at!

    This is about money. They don’t want their children buying this Black sister’s product…plain and simple. They even have cartoons that are more sexually provocative than Beyonce’s commerical. It was nothing to me; no more than a white commercial advertising sex with toothpaste!

  • It’s not overly provocative, but there are some parts they can edit out. There were two parts shown with parts of her breasts exposed, but other than that I think it’s fine. Nothing a little editing won’t fix. The commercial is classic Beyonce’, though!


    Wow, while i dont think it’s for the kiddies, maybe late night tv would be best suited to this advertising. I especially loved the boobie popping out. Yes, homo.

  • Faith

    Talk about being hypocritical! And you’re right: this is tame compared to some other stuff that is shown on European tv. It is about the money and Beyonce’s race, and we all know that the UK has such a sterling record when it comes to race relations. Let Madonna come out wiht something like this and I’m sure they wouldn’t have a problem with it.