Apparently Bey was giving the Brits some serious fever. So much so that a new TV advertisement for her perfume, Heat, was yanked from daytime airwaves.

After a flood of complaints, the ad showing Beyoncé wearing a short red dress and dancing seductively for the camera, was deemed “sexually provocative” and “unsuitable to be seen by young children” by the Advertising Standards Authority (ASA).

Coty UK, the perfume company responsible for the ad campaign, shot back at the commercial’s critics, saying its company “intended to reflect the singer Beyoncé’s personal ‘sexy chic’ style.” They went on to argue that the commercial wasn’t “overtly graphic or explicitly sexual and at no point was Beyoncé naked.”

Despite Coty UK’s objections, the Advertising Standards Authority of the UK was firm in their feelings on the perfume commercial.

“Beyoncé’s body movements and the camera’s prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children,” said the ASA. “We considered that the ad should not have been shown before 7.30pm due to the sexually provocative nature of the imagery.”

No matter your opinion on the commercial’s content, one thing is sure, the controversy surrounding the TV commercial is sure to give Bey and her perfume even more publicity.

Do you think the Beyoncé’s ad is too hot for TV? Watch it and tell us what you think!

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