One Wisconsin man claims he has a point to make—and he’s  reverting back to actions used against African-Americans over 60 to 70 years ago.

Mark Prior posted a sign for a future business that read, “No Negros Allowed” on his Milwaukee store after he claimed he had problems with Black people in his past and wanted to make a policy against them. He claims that he has the right to discriminate.

“If I’ve got a problem with you it’s going to be on the front of my store,” Mark Prior told WEAU-13.

Prior may have his right to freedom of speech, however, according to federal and Wisconsin state law, prohibiting people to enter a public business based on race is illegal. Prior claims he is trying to make a larger point with his actions.

“I’m going to stick to my guns because I think I have the right as a business owner to reject service to anyone. It’s not all the Black people there are just a few bad ones,” Prior says of his problems in the past.

He moved his sign inside after a local citizen requested that he remove it. According to Dr. Selika Duckworth-Lawton, an African-American historian at the University of Wisconsin-Eau Claire, Prior is just looking for attention.

“Our mistake is sometimes we look for logic in something that is just plain stupid,” said Ducksworth-Lawton. According to her, he’ll be in violation of the Civil Rights Act of 1964.

Prior claims that his goal is to open a gentlemen’s club in a building next to the city hall and local library.

Sound off! Do you believe this owner has the right to discriminate against entrants into his future business?

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