LeBron James is not only taking over the court in Miami—he’s hitting the air waves as well.
James is planning to premier an animated series on the internet this spring titled, “The LeBrons”. The show will air on YouTube and his website, lebronjames.com. Characters are based on a variety of Nike commercials that have featured James as four versions of himself: the Kid Lebron, the Business LeBron, the Athlete LeBron, and the wise LeBron.
“The Lebrons” is produced by James’ production company, Spring Hill Productions, and the Believe Entertainment Group, which has helped develop other popular animated series, such as “Family Guy”. The first season of the show will reportedly consist of 10 short episodes that are five to six minutes in length and will begin to chronicle the 16 year-old Kid LeBrown and his beginnings in Akron, Ohio.
Some of the proceeds of the show will be used to purchase computers for Boys & Girls Clubs of America.