From Black Web 2.0 — If you’ve been on Twitter recently (or ever for that matter) then you’ve probably noticed that at least one hilarious “trending topic” for the day seems to have been started by a black person. Even though some people like to play it off,  make light of it, or just flat out ignore it, there is no denying that black people are successfully using and leveraging social media technology.

Last year, Joel Johnson from Gizmodo published this little gem about “stalking sexy black women on Twitter” (to which BW 2.0 responded here), while Slate attempted to take a more analytical approach in an article entitled “How Black People Use Twitter.” Both articles got a wide spectrum of reactions from both black and white readers, ranging from amusement to outrage.  Some even accused these articles of undermining the serious study of black online culture. And while I do agree that the articles might have trivialized this new phenomenon, I also think that there is even an even bigger phenomenon afoot. Because after seeing black culture related tweets trending worldwide everyday for months, I am now convinced that it is more than just leverage. It is more than sexy tweets and profiles. And it’s more that celebrities:

Black people run Twitter.

And of course when I say “run Twitter” I mean the culture and conversation of the site itself. And even though there is no real data for it yet, there is really something to be said for the way that 12 percent of the population can cultivate and perpetuate global conversation.

(Continue Reading @ Black Web 2.0…)

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  • African Mami

    What’s the big deal?! Are we leveraging it to its fullest potential? I want numbers/stats that have a direct co-relation to booming business, dialog openers for important matters and such. If we are running twitter for the sake of running, and we ain’t flying then this is no biggie…

    • sunshyne84

      Right who cares? Most trending topics are jokes anyway. I don’t even know why people pay so much attention to them.

  • In my opinion, there are two groups who run Twitter. Black people, and…Justin Bieber fans -__-

  • Court

    I’m with African Mami. Most people use Twitter as a sounding board for their thoughts.
    Twitter could be a smart business tool for small businesses…and SOME corporations. Twitter just needs more users who use it everyday.
    I read that about only 4-5% of Twitter users use it everyday. I’m sure at least 70% or more of Facebook users log in every day/check it every day.