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“Love the skin you’re in”. One musician has taken those words to the next level.

Vybz Kartel, a Jamaican Reggae and dancehall artist, recently lightened his skin and received a massive backlash from fans that are shocked by his physical alteration. Kartel claims that his skin lightening is similar to tanning.

“This is my new image,” Kartel said in an interview. “You can expect the unexpected. I feel comfortable with black people lightening their skin. They want a different look. It’s tantamount to white people getting a sun tan.”

How did he get so light? Kartel won’t reveal what strong agent he used to lighten his skin, but claims that his newly endorsed brand of cake soap is what can help others do the same. However, Bounty Killer, a Grammy nominated Jamaican dancehall deejay, claims that the product Kartel is selling doesn’t work. Killer’s mother has used cake soap and her skin has not been bleached. He believes that Kartel used a stronger product to lighten his skin.

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