Literacy within the African-American community remains a critical issue in the 21st century, especially in urban areas like New Orleans. According to Rachel B. Nicolosi, executive director for the Literacy Alliance of Greater New Orleans, nearly 100,000 individuals from New Orleans experienced delayed assistance because they could not read important documents. Brandan “Bmike” Odums enlisted the help of his organization, 2-cent Entertainment, to create a hip-hop video to address the issue of illiteracy in the New Orleans.
“We understood early on that creating an appetite for literacy amongst youth would directly improve their opportunities in the future,” Odums told the Grio. “We needed to find a way to create this appetite for literacy in the youth and we understood the important role hip hop and rap played in the shaping of young minds.”
Odums, who currently works as a 2025 Game Changer Fellow in the city, created a video parody of Lil Wayne’s “Every girl” song in order to make the idea of reading appealing to school age children. Donations from a major text book publisher helped Odums and his organization to grant a school n New Orleans with an assortment of new books.