From Frugivore Magazine — What’s that I hear, that’s vegan stock prices rising one billion percent after, “The Queen of All Media,” Oprah Winfrey rubber-stamped the animal-conscious movement during her show on Tuesday, February 2nd.

Oprah embraced the meatless crowd by hosting a conversation, on her tremendously popular self-titled daytime talk-show, with authors Michael Pollen of The Omnivore’s Dilemma and Kelly Freston, who wrote a new book Veganist. The crux of this particular show highlighted the results of a week-long challenge in which Oprah and 378 of her staffers went vegan.

Never one to hold a grudge, Oprah aired a segment where investigative reporter, and host of a new show produced by Oprah’s network OWN, Lisa Ling visited the Cargill slaughterhouse to see where some of America’s meat really comes from.

The segment, which followed a cow from the field through it’s slaughter, was tame by anyone’s standards. Oprah’s production team cut footage of the rubber bullet that hits and fractures the cranium of the cow, hopefully rendering it unconscious during the slaughter.

(Continue Reading @ Frugivore…)

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