For some, stepping outside the box when it comes to hair and style is somewhat of a calculated risk. Among women of color, it’s simply a way of life. The folks over at African Pride are celebrating the fact that we’ve always set trends when it comes to rocking our tresses. After all, “when it comes to hair, we write our own rules,” right?
Join African Pride as they shine light on every variation of the black woman’s crowning glory with its new “My Pride. My Way.” campaign. Just in time for the newness of Spring, women can visit the brand’s Facebook page and enter to win a head-to-toe makeover including: makeup, hair and a fashion facelift with celebrity stylist, Tameka Raymond. With the city of Atlanta as the backdrop, the winner and her girlfriend will get dolled up, treated to an unforgettable five star meal with a secret male celebrity and receive a year’s supply of African Pride’s new Olive Miracle collection.
“Whether it’s Rihanna’s spicy red mane, Halle Berry’s pixie or Chrisette Michele’s platinum crop – women of color are making bold statements with their hair and the world is watching,” says Charlene Bastien, National Marketing and Sales Director, Strength of Nature Global, LLC.