Those “gold bottle of that ace of spades” are turning in to a PR dilemna for rapper slash mogul, Jay-Z.

Yesterday, The Atlantic ran a piece chronicling Hov’s connection to the brand of sparkling wine, Armand de Brignac,whose bottle has made appearances in the rappers’ “Show Me What You Got” video and as well as in lyrics for several of his songs.

In The Atlantic piece, author, Zack O’Malley Greenburg writes that Jay may be receiving millions of dollars per year as part of an endorsement deal with the wine company.

“The production cost per bottle of Armand de Brignac is about $13; the wholesale price is $225. The maximum output is 60,000 bottles per year. If Jay-Z splits the $212-per-bottle profit evenly with Cattier and Sovereign, a back-of-the-envelope calculation suggests his annual take would be a little over $4 million. One of my sources confirmed that number, and added that Jay-Z may have received equity in Sovereign Brands worth about $50 million. All for dropping a few lyrical references and featuring Armand de Brignac in a couple of videos.”

The article ran for a few hours before mysteriously disappearing from The Atlantic’s website.  With the publication refusing to comment on the vanish act, MediaBistro posed a valid question on the piece:

Did Jay have his people pressure The Atlantic to pull the piece?

“As of now, the link to The Atlantic is still dead. The only evidence is a tweet from the magazine yesterday afternoon, saying the piece would reappear after “further edits.” We did find two major typos in the article – whole quotes are repeated twice – but if that’s all it was, you’d think the piece would be back up quickly.”

Jay has denied having any ties to the company, but certainly has been associated with other bubbly dealings in the past.  In 2006, the rapper launched a boycott against Cristal after the champagne’s owners expressed that hip-hop artists were not their preferred clientele.  While he was super vocal about his campaign against the Cristal brand, Jay has been awfully quiet about his connection to Armand de Brignac.

What do you think of The Atlantic piece on Jay’s bubbly connection Clutchettes?  Do you think the endorsement deal rumors are true?


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  • Selita

    Of course they’re true! Endorsments equals money. I wish I could say a brand and have money appear…oh the possibilities :)

  • Alyssa

    I’m not sure why this is bad. He’s a businessman. Why not have endorsements and make more money? Is the company also exhibiting racism like Cristal?

  • t. price

    why should it matter if he’s getting money for it or not? he wouldn’t talk about a drink or product that he didn’t like or believe in. and for all the attention they get from his lyrics and pictures with those bottles he should get paid for it, thats an ad that is better than any other ad they could pay for

  • Tshepo

    “I used to drink cristal but damn motherfucker is racist” I like that line,big up to arman de brigac for choosing hip hop artist to market their product,after seeing Diddy and Jigga with those bottles it become my favourate champagne(after being rich I’ll start drinking it)