From Black Web 2.0 – This month the ubiquitous Tyra Banks is set to debut her latest effort in total media domination. The multi-hyphenate Banks, in partnership with Demand Media, will launch the fashion, beauty and style site TypeF on March 15th.
There hasn’t been much revealed about the website, but what is known about TypeF is that it will be a beauty portal that will be customizable to the user, meaning that each user’s experience will be different. These sentiments are in line with Banks’ ongoing goal of expanding the definitions of beauty. This also isn’t the first time that Banks has taken to the web to further expand her brand. In 2009, Banks launched an online fashion magazine, Tyra: Beauty Inside and Out. By the look of things, it seems that the magazine will be phased into TypeF completely.
In the days leading up to the launch of TypeF, the site is allowing users to register via their Facebook profiles and answer daily questions. The answers users give will help to make the site’s experience as unique to them as possible.