When Carol’s Daughter announced that Solange Knowles, Selita Ebanks and Cassie are the new faces of their upcoming ad campaign, it didn’t sit well with many C+C readers. In addition to your contentions that society was far from “colorless” as Chairman Steve Stoute stated, many of you lamented the absence of a darker-skinned and/or older spokesperson in a campaign that claims to celebrate diversity.

Founder Lisa Price’s letter regarding the new faces and the upcoming collection, Monoi, addresses some of the concerns raised if inadvertently. Price explains that Jada Pinkett-Smith and Mary J. Blige are still the faces of the brand so different age groups are indeed represented. “[Cassie, Selita and Solange] join Mary J. Blige and Jada Pinkett-Smith who epitomize beauty by nature in everything they do,” she says.

Price also focuses primarily on diversity in hair texture and color among the new faces: “I am so happy to welcome three women who share my enthusiasm for loving the many textures and colors of hair,” she says. In the video below, the women discuss hair memories as well as their personal journey to love their unique hair texture and styles from Solange’s kinky-curly afro to Cassie’s half-shaven long waves to Selita Ebank’s straight, short cut.

Click here to read Lisa Price’s full letter and take a look at her conversation with the brand’s new faces here:

What do you think of the video and Lisa Price’s letter?

You can share your hair experiences and your thoughts on the new faces of Carol’s Daughter with Founder Lisa Price during her live Twitter chat tomorrow at 10AM. The twitter handle is @Carols_Daughter and hashtag is #BeautyIsDiverse.

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  • omg

    my feelings haven’t changed. they said nothing different in the video than was already presented in the pic and the original quotes that accompanied the initial article.

    and lisa’s “letter” did not address in any way the issues that were raised.

  • Us

    I find it so sad to see how hard it is for us to stand united. This is not just cosmetics and it is thus not to be trivialized hastily. It is about something very real that we are experiencing in society and that will not stop until we realize the scope of our agency in this matter. We are witnessing episodes of the attempt to remove the Black woman from the social psyche. It is not a new phenomenon and it is rooted in a racial supremacism we very well know.
    I don’t want to repeat what has been said on this matter time and time again. I just want to add that this will not end until we take a stand together, to say enough of this skewed representation of who we are or what we should aspire to be. As much as we can receive information, we can dispense it to. We have adopted a discourse of Light skin/Dark skin that serves the only purpose of dividing us. and therefore weakening us, for what?
    EVERY Black woman should be offended when exposed to such blatant reproductions of foes of the past. We will not keep this divisive imagery alive, it does not serve our cause. We owe it to our female ancestors that suffered so that we could stand tall today, united.

    L’Union fait la force/Unity makes us Strong

  • rkj

    Yeah… I can’t say I care too much about the color of the spokesladies. After spending a lot of money on CD’s products through the years, Selita Ebanks, Solange, and Cassie aren’t going to make me spend anymore. The stuff does nothing for my hair and in some cases makes it feel worse than it was previously. Can’t continue paying $15+ for perfumed corn oil and cocoa butter.

    I’m more curious about how marginal one hit wonder Cassie snagged this one. “Me & U” was far from uplifting.

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