Known for their supple creams, moisture drenching hair product, Carol’s Daughter has grown from a hobby to a multi-million dollar business. And now the company is taking it to the next level, announcing a promotional deal that has the entire beauty industry talking.
Today, Carol’s Daughter founder Lisa Price and chairman Steve Stoute revealed the company’s newest spokespersons: Cassie, Solange and Selita Ebanks. The three women are known for their beautiful hair and skin, making them a great compliment to the brand known for its natural remedies to bring out the best in every texture and skin tone.
In an interview with WWD, Stoute said:
“We want to be the first beauty brand that truly captures the beauty of the tapestry of skin types in America.”
With the addition of a model, a singer and a model-singer, Carol’s Daughter is adding some new faces to their celebrity ambassadors. Both Mary J. Blige and Jada Pinkett-Smith have been longtime fans of the brand and credited its product for their beautiful complexions and healthy strands.
Megawatt model and Kanye muse, Selita Ebanks says she is excited about being able to rep the company, saying the deal will send a powerful message to consumers:
“Carol’s Daughter doesn’t have just one direct demographic. Solange’s hair is a different texture than mine. So is Cassie’s. Our skin and body types are different. Today, people are blended. And I think the three of us are a prime example. Women in my family range from vanilla to the deepest chocolate.”
The official advertising campaign featuring the three stars rolls out May 1st.
What do you think of the newest Carol’s Daughter spokeswomen? Share your thoughts, Clutchettes!