The advertising campaign stirred up quite a controversy and last night, Carol’s Daughter brought it to life with the launch of its Monoi Repairing Collection at Sephora in New York City. Spokesmodels Solange Knowles, Cassie Ventura and Selita Ebanks made an appearance alongside Mary J. Blige and CEO and Founder Lisa Price.
“Stronger, longer, invincible hair” is the Monoi Repairing Collection’s message. It is said to prevent breakage by 96% and works for all hair types. Monoi has been a sacred Tahitian ingredient used for over 2000 years, meaning “scented oil”. It is made from soaking the petals of Tahitian gardenias (called “tiare”) in semi-wax coconut oil. The collection features three products: shampoo, conditioner and a hair mask.
As far as beauty at the launch event, unique hair was the trend. Solange took her afro to all new heights channeling 1970’s chic. Cassie twisted her hair up in a retro pompadour, showing off her shaved sides. Selita Ebanks had the most drastic transformation of the night, going red with a blunt bob.
What do you think of Solange, Cassie and Selita at the Monoi Repairing Collection New York City launch? Will you be buying the collection?