It has been a long time coming, but bloggers are finally being embraced by major fashion and beauty brands. MAC Cosmetics is the latest to create its own Bloggers Collection and two of the chosen women are beauty bloggers of color, Patrice Yursik of Afrobella and Lianne Farbes of The Makeup Girl.
MAC executives emailed about 80 bloggers who then had to submit their ideas for either a lipglass or an eyeshadow using vivid imagery and an attention-grabbing name, which MAC is well known for. The chosen bloggers then traveled to Toronto to the MAC Cosmetics headquarters where they were able to create and test their products.
Patrice created a lipglass for the collection named “All Of My Purple Life,” which as a true Prince fan like myself knows, is the first line of hit song, “Erotic City”. Of her choice of a deep purple sahde, Patrice said: “Purple is my power color. Purple is my neutral. If I were a color, I’d be purple. When it came time to choose the name for my color, there was no doubt. The first line of Erotic City by Prince came immediately to mind. All Of My Purple Life. And I wanted it to be the perfect purple for ALL shades of beautiful.”
Purple Rain has been her one of her favorite films since she was young and she shares the love of the color with Prince, thus nothing could have been more fitting.