Naomi Campbell may be heading to court again, but this time she will be the one on the offensive. The supermodel is threatening to sue chocolate maker Cadbury over and advertisement campaign she says was racist.
The ad in question was used to promote Cadbury’s Dairy Milk Bliss bars. Featured on billboards and magazines, ad featured a Bliss bar on top of a pile of diamonds with the tag line: “Move over Naomi, there’s a new diva in town.”
Naomi says she took offense to the ad saying:
“I’m shocked. It’s upsetting to be described as chocolate, not just for me, but for all black women. It is insulting and hurtful.”
While Naomi may have taken offense to the ad’s insinuation that that she was a “chocolate diva,” there is also the matter of the diamonds piled under the Bliss bar. Given the supermodel’s high-profile testimony at the ‘blood diamonds’ trial of Charles Taylor where she said the former Liberian ruler had given her a pouch of “very small, dirty-looking stones“, some felt Cadbury’s campaign was jabbing at another part of the supermodel’s public persona.
For it’s part Cadbury said the ads were simply all in jest:
“a lighthearted take on the social pretensions of Cadbury Dairy Milk Bliss . . . We would never produce any type of marketing we felt might cause offense to any section of society.”
The company says the campaign is no longer in circulation and that it had “no plans to repeat the campaign.”
Whether they’ve pulled the ads or not, Naomi says she will be pursuing “considering every option available” against Cadbury and is urging black consumers to boycott the Kraft Foods-owned company’s products.
What do you think of the Cadbury Bliss ads and their reference to Naomi Campbell? Should the supermodel sue the company over their “Chocolate Diva” campaign? Tell us what you think Clutchettes- share your thoughts!
Photo Source: Uptown Mag