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From C+C — Queen Latifah recently launched “Queen” for HSN, her first foray into the fashion industry after a wildly-successful makeup line of the same name for Covergirl. Considered by many to be a prominent figure in the plus-size fashion world, Latifah made a point to not market her brand as “plus-size” saying: “[Plus-size] is a word we need to bury at this point” and her line is “for all sizes.” She continued: “The truth is we all would like to wear the same clothes. We all want to wear beautiful, fly clothes no matter what size you are, and so for me it was important to match with a company that understood and respected that ideal.”

Hers is a sentiment expressed by many. There are women who wonder why high-end designers don’t go beyond a size 14 and just as many who lament that they can’t buy Monif C’s stellar swimwear line in petite sizes.

Likewise, it’s fascinating that popular brands like Asos and Forever 21 choose to create subsidiary lines for plus-size women (Asos Curve and Faith 21 respectively) rather than just offering their regular fashions in a wider variety of sizes.

Even more troubling is the inability to delineate what plus-size is. For some designers and magazines, plus-size can start as small as size 6 while others draw the line at size 14. Queen Latifah may have a point; why not scrap “plus-size” altogether and just design for women of all sizes?

(Continue Reading @ Coco + Creme…)

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