There is nothing that makes a statement better than a dress in a vibrant hue or an eccentric print. Each Spring and Summer, designers flock to bright colors and fun patterns because it is what those seasons call for, but it takes a true style maven to wear them year-round no matter what the trends. This season, it is all about tribal, but all around the world, “ethnic” prints are timeless, not just for the warm weather months.

Chichia London is giving women an eclectic array of separates and dresses that are not only eye-catching, but completely functional. The designs are modern and fresh and aim for classic, not just trendy.

Here are five reasons to check out the brand and spread the word:

1. Wearing the collections makes you feel special and unique.

Eye-popping colors are not new and neither are prints, but the way they are combined with texture in the collections is exquisite. Some interesting combinations include lace and sequins alongside tribal prints, high-waisted A-line skirts paired with suspenders, watercolors juxtaposed with animal prints and stripes and so much more.

2. The founder is a woman of color with an international flair.

Christine Mhando was born in Dar es Salaam, Tanzania, but raised in London. She is inspired and influenced by both Africa and the UK and the results are a whimsical yet charming blend.

3. The line is building steam internationally.

Though still under the radar, Chichia London is gaining a powerful following, having been featured in Grazia, Look UK, Black Hair and Pride magazines.

4. Chichia London has introduced us to the khanga.

The khanga is a traditional East African cotton printed fabric that is usually worn by women as wraps or skirts. Christine uses the style in almost every piece in her collections as tunics, skirts, tops and dresses.

5. No matter what your style or shape, the collections have something for every woman.

Chichia London isn’t just for the fashion forward and eccentric. It features a plethora of styles for every woman from the lady who lunches to the downtown hipster who likes to stay relaxed and carefree. The pieces also look great on a variety of sizes and shapes.

Visit www.chichialondon.com for more information.

What do you think of Chichia London?

-Faith Cummings

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