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Fashion and music are always in sync, with each fashion show featuring its own special soundtrack and each singer often taking on a designer as his or her close friend. Prabal Gurung is taking this age-old partnership to the next level.

The A-list designer tapped rapper and dancer, Rye Rye to model his Resort 2012 designs in her video “New Thing”. Rye Rye is the first artist signed to world-renowned female rapper and activist, M.I.A.’s record label N.E.E.T. Like her mentor, Rye Rye is energetic, talented and loves the adventurous side of fashion, with prints and colors galore.

In “New Thing”, Rye Rye rocks a slew of looks from Prabal’s collection, equipped with her blonde and black bowl cut and a group of dancers. The pieces are vivid including sequin sheath dresses, silk-printed dresses combining stripes and florals, bermuda shorts and even splashes of polka dots.

With the likes of Iman and Demi Moore wearing Prabal Gurung’s pieces, this is sure to send Rye Rye into the fashion stratosphere and perhaps she could be one of the industry’s newest “It” girls.

Visit www.prabalgurung.com for more information.

What do you think of “New Thing” and Prabal Gurung’s Resort 2012 collection on Rye Rye?

-Faith Cummings

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  • fuchsia

    perfect for the runway! love it.

  • fab

  • omg

    i wub rye rye. can’t wait for her cd to come out. i have to settle for downloading singles.

    props to prabal for using rye rye.

    thanks for posting…

  • S.Riche

    I love Rye Rye. I like the song and the clothes are awesome! I would love it if coco and creme could post more about artist like this who are true individuals. Seeing the typical R&B divas all over cocoandcreme & clutch gets a little redundant.