To celebrate the launch of Empress, Sean John’s female counterpart to the highly-successful I Am King scent, Diddy threw a daytime soiree at the Ciroc Cabana Club in the Hamptons with spokesbeauty Kelly Rowland.
A select group of bloggers and editors including Micah Jesse, Jessica of Glamazons Blog, Christina of Love Brown Sugar and Claire of The Fashion Bomb enjoyed Ciroc cocktails, lunch from STK, manicures and massages by the pool at the private event.
Whitney Cunningham, who appeared on America’s Next Top Model, introduced the scent to the attendees which she remarked “smells better in real life.” The fragrance was alluring with feminine, fruity top notes and a hint of musk that gave it an irresistible masculine edge.
Kelly Rowland told the crowd of tastemakers that she loved the fragrance not only for its sensuous smell and elegant packaging, but for the message of female empowerment it represents:
“I’ve been a part of Destiny’s Child and we’ve always been about women and being empowered. For a scent to make you feel so inspired, empowered and embrace all your idiosyncrasies is amazing.”
Kelly also played tracks from her new album, Here I Am, including “I’m That Chick,” “All of the Night,” and her smash hit “Motivation.” She spoke about how the album represents her personal growth and a renewed sense of confidence and fearlessness:
“It was a long process putting this album together. And a lot of me coming into my own as a woman. Understanding my worth and value as an individual. For me, it took a while to get to. I think we all have our different things that we get past but for me it was ‘What else is out there?’ or ‘What more should I do’ because I had tried it all. And I really believe at this moment in time, that I can do it all! I think as women, we can do it all. We can make the choice to do whatever it is we want because we just got it like that.”
Click here to watch video from the event.
Sean John Empress retails for $57 for 1.7 oz, $74 for 3.4 oz and $38 for 6.7 oz Body Creme and is available exclusively at Macys.
What do you think about Kelly Rowland as the face of Empress? Will you pick up the scent?