Nivea thinks natural hair is uncivilized. Atleast that’s the impression many are getting from their latest campaign.
Nivea for Men released an advertisement running in national magazines of a well-dressed, shaven man with a haircut tossing a version of himself with a natural hair afro and beard.
The accompanying words? “Re-civilize” yourself and “Look like you give a damn.” According to Nivea, a natural afro and beard connote a disinterest in grooming and general upkeep and a lack of civility.
Critics have taken to social media platforms to complain about the ad’s underlying racist and culturally insensitive message.