He may be known for making hits, but producer No I.D will be making the calls in his new role at Def Jam. Speaking to Billboard at the ASCAP’s Rhythm and Soul team’s pre-VMAs Bowling Mixer, the Roc Nation producer broke the news on his latest move.

“I’m (now) executive VP of Def Jam…I’m going to keep on doing what I’m doing and take it to another level.”

If the name No I.D. is familiar to you, its because the so-called “Godfather of Chicago Hip-Hop” has been behind some of the biggest records of the past decade and at the helm as President of Kanye West’s GOOD Music label. From Jay-z’s “D.O.A. (Death of Autotunes” to Common’s “I Used to Love H.E.R”, No I.D. has worked with some of the game’s biggest artists. Kanye West refers to No I.D as a mentor and the producer has been working with another young artist, J. Cole, as he prepped his debut album. Artists from Rick Ross to Drake to Big Sean have done to the producer when in need of a big hit, and he has delivered with tracks rich and radio friendly.

And while some may be daunted with taking on executive leadership as their production career was in full swing, not No I.D.

“Def Jam is a cultural staple. It’s not just a label, it’s part of the culture that I came up in and that I’ve been involved with for 20 years. It’s very important that the next generation of executives grab it by the horns and keep it on track as it grows.”

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