The time has come again for us, as a nation, to celebrate fitness. But, this time, the focus is on women. Every year, on the last Wednesday of September, National Women’s Fitness Day is observed. This is Frugivore’s first year on the scene covering this important day, so in celebration, we’ll highlight some of the innovative women in fitness, which means, we’ll look at women who we find are the trendsetters, inspiring women to express themselves through fitness.

Michelle Obama

The First Lady has set the tone for America in terms of fitness. Despite the inherent contradictions that come with being a politician, Mrs. Obama stands firm with her message of fitness and nutrition.

Her Let’s Move campaign seems to be a success, as thousands of children are looking fitter and leaner, even in the midst of double-digit obesity rates. The FLOTUS has partnered with everyone from Beyonce to NFL superstars to make sure her message is not lost in the myriad of sedentary options for children to choose from in today’s America.

Serena Williams

Serena, 29, had great year, considering she was coming back from a pulmonary embolism and a hematoma resulting from her treatment after cutting her foot on a piece of glass. Serena finished the WTA season ranked 14th, which is amazing because she only entered 13 tournaments.

Above all, Serena finally started to pay attention to her overall fitness, as opposed to only focusing on her tennis regimen.  According to Serena, when she was asked about how she slimmed down, she stated, “I wanted to get really fit. I wanted to lose some weight. So I’ve been doing Pilates and yoga, trying to lean out my body so I won’t be bulky.”

This living tennis legend is certainly all about her fitness and fashion, and we can’t wait to see her break a few more tennis records on her way to transitioning into the fashion industry.

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