The girl next door image that Barbie has been known to portray will soon be a thing of the past. The new tokidoki barbie has huge tattoos on her neck and arms with short pink hair. She ditches the cute dresses and heels for a black stretched shirt with a skeleton bones on it. Has mattel gone too far? According to the company, they haven’t:

“tokidoki® Barbie® doll is always ready for cutting-edge fashion! She pops on a pink miniskirt, logo leggings and black top with signature skull heart and bones, carries a large bag from the brand, then adds bracelets, a belt, and sky-high sparkly silvery shoes! This funky fashionista features trendy tattoos and a pink bob. With cactus friend, Bastardino, by her side, she’s ready for fun in fashion-forward form!”

I understand about forward thinking when it comes to toys, but should 6-year-old girls be thinking that permanent tattoos are a neccesity? I know we all got the little fake tattoos when we were younger, but making dolls for young girls with tons of tattoos and piercings seems a bit extreme. I thought the point of toys was to keep our children occupied with playful, youth filled activities/devices. Instead toys are being created to encourage children to engage in activities/behaviors that should be reserved for adults. What happened to just letting kids enjoy being kids?

Do you think Mattel has gone too far or is the new doll completely harmless?

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  • Water

    I don’t see anything wrong with this Barbie. I thought she was supposed to be a reflection of many different women? Whether people like it or not, there are indeed women who look like this Barbie. And, for the record, having a tattoo does not automatically make you a delinquent of some sort or an alcohol/substance abuser. I find that statement to be quite offensive, and it has been insinuated multiple times in these comments.

  • RenJennM

    I think it’s awesome–would be even cooler if she came in all the different races: Christie (the Black Barbie), Teresa (the Latina Barbie), and Kira (the Asian Barbie).

    If anything, the only Barbie I thought would’ve been controversial for the youth was when they came up with that pregnant Barbie years ago. Then again, when I was a kid, I used to make my Barbies and Kens screw, so… guess that was just the next step. lmao. If you look around nowadays though, with shows like “16 and Pregnant” and movies like, The Pregnancy Pact, a pregnant Barbie would probably be normal.

  • CeCe

    This article is ridiculous and uniformed. I started collecting Barbie’s for my daughter when she was born and soon realized, there are several labels which Barbie sells under, including the standard Malibu Barbie you see at Target up to and including very exclusive (and expensive) Barbie dolls, which come with exquisite and extravagant fashion offerings, hair and make-up. I don’t think this doll will be marketed towards the six year who just wants the penthouse, the corvette, and Ken to play with. Any company should have a diverse product offering to keep the company fresh and relevant and this is just and example of that. If you don’t want your child to have the doll, don’t buy it, done and done.