The girl next door image that Barbie has been known to portray will soon be a thing of the past. The new tokidoki barbie has huge tattoos on her neck and arms with short pink hair. She ditches the cute dresses and heels for a black stretched shirt with a skeleton bones on it. Has mattel gone too far? According to the company, they haven’t:

“tokidoki® Barbie® doll is always ready for cutting-edge fashion! She pops on a pink miniskirt, logo leggings and black top with signature skull heart and bones, carries a large bag from the brand, then adds bracelets, a belt, and sky-high sparkly silvery shoes! This funky fashionista features trendy tattoos and a pink bob. With cactus friend, Bastardino, by her side, she’s ready for fun in fashion-forward form!”

I understand about forward thinking when it comes to toys, but should 6-year-old girls be thinking that permanent tattoos are a neccesity? I know we all got the little fake tattoos when we were younger, but making dolls for young girls with tons of tattoos and piercings seems a bit extreme. I thought the point of toys was to keep our children occupied with playful, youth filled activities/devices. Instead toys are being created to encourage children to engage in activities/behaviors that should be reserved for adults. What happened to just letting kids enjoy being kids?

Do you think Mattel has gone too far or is the new doll completely harmless?

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