Can we add this to the “things we already know” file?

But according to a new study published on EurekAlert, during a recession, people are more likely to turn to alcohol to cope.

The study examined data from 2001 to 2005 and took a look at alcoholism, drunk driving, and binge drinking, and concluded people drink when times get tough (duh). Despite what we might think, however, it didn’t matter whether or not folks were employed. Both jobless and gainfully employed folks drank too.

The study’s author, Michael T. French, explains: “The way we explain this is even though employed individuals have a job, they could be affected psychologically (e.g., fear of losing their job) from an economic downturn, leading them to have more drinking days and driving under the influence episodes as the State-level unemployment rate increases.”

With the economy in tormoil these days, we know one industry that’s booming: beer! Maybe we should consider investing in an alcohol company? Hmm.

What do you think? Have you noticed people drinking despite the tough economy?

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