B-Style, a trend that celebrates African American pop/hip-hop culture, has young Japanese gals rejecting conventional practices of preserving the pallor of their skin for weekly trips to the tanning salons, braids and other accoutrements of hip-hoppery.

Metropolis Web TV states that folks who dig B-Style – short for Black Lifestyle – “want dark skin like American hip hoppers,” and put the spotlight on a young lady named Hina who’s the embodiment of the popular trend. “Black people look so great and stylish,” she said while watching a scantily clad vixen in a hip-hop music video. “When we wear it, it looks vulgar, but not with Black people.”

Hina works at a trendy Tokyo boutique called Baby Shoop. Their tagline is “Black for life.” The hip-hop admirer considers the shop to be a “tribute to Black culture and also to their music, fashion and dance.” Hina admits, “Part of B-style is that you do not look Japanese.” While rejecting aspects of mainstream beauty standards, namely the glorification of pale skin, these young women make it a point to darken their skin not just appear sun kissed, but to emulate the deep brown hues of Black women. “All of Baby Shoop’s shop girls do deep tanning,” the narrator claims, including Hina. The B-Style maven said her affinity towards Black American culture began when her hair started to get frizzy in high school, while flipping through Source Magazine she said, “Then I looked at Black artists, and I found them very cool.”

It’s interesting to note DimeWars’ take on Tokyo’s B-Style craze: “A pale skin resembles beauty in Japan, but that no longer doesn’t count for everyone. Hina lives her life according to the ‘B-style’, or the ‘black lifestyle’. This includes going to the tanning salon regularly to become as dark as American hip hop artists.” What’s ironic about this though is that eventually Japanese women will end up looking like themselves trying to emulate black women who probably is wearing some form of Asian hair on her head.” A little crude perhaps, but a valid point regardless: the grass always looks greener on the other side of the fence. Dig the interview with Hina below:

Black women as the object of beauty… We wanna know what comes to your mind upon seeing Tokyo youth embracing “Black Lifestyle?”

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