Full disclosure: I am a blogger. I started my blog when I couldn’t find a ‘real’ job as a something constructive for me to do. I have gotten writing opportunities because of the blog, but the whole ‘professional blogger’ phenomenon is new to me.
The New York Times is reporting that style bloggers like Lindsey Calla, Bryan Boy and Rumi Neely are now working with agents. For Calla, who’s Saucy Glossie blog I read and was excited to see her in a TJ Maxx commercial, the agent handles the negotiations while she gets to do “the creative stuff,” she said in the article.
What exactly are the agents negotiating? In Calla’s case, a chance to appear in that TJ Maxx commercial. And she was paid for it. That’s huge, considering most bloggers are paid in free swag and event invites. From this aspect, I understand why one might want an agent, to fish out the best opportunities. But then are you sacrificing the voice of your blog if you write about something just because your agent thinks it will be a ‘good look?’
Perhaps that’s why the editorial integrity of style bloggers are being called into question. Just like how magazines run ads right next content mentioning said product in the advertisement, are you starting to take what bloggers say with a grain of salt? How do you know if you’re reading the words of your favorite blogger instead of what their agent sent them to write about?
Though, I’m not sure it’s necessary, I can totally see how this would be worth the investment as long as you both have the same point of view and stay true to the readers.
Do you think it’s really better to have an agent? Clutchettes, sound-off below, I’m curious to know your thoughts about the rise of the style blogger.