Ashley Madison, a company notorious for encouraging adultery in marriages while insisting cheating is acceptable through their online dating website, is causing quite a stir with their new offensive campaign advertisements. Both advertisements that have been pushed out by the company have placed BBWs (Big Beautiful Women) under scrutiny. One of the advertisements poses the question “Did your wife SCARE you last night?” featuring a model, named Jacqueline, wearing lingerie positioned in a seductive pose. This ad indicates that big women aren’t of taste or quality. The other advertisement features Jacqueline as well as a slim model depicting a notion that a slim woman is always the right choice when it comes to sexual intercourse.
To say that these ads are tasteless would be an understatement. Considering that Ashley Madison encourages people in marriages and relationships to cheat on their significant others, one wouldn’t really expect quality campaigns with a positive message. However, the ones they have recently rolled out have crossed the line for most people. It’s quite shameful that this company deems it appropriate to taunt and put down women who don’t exactly meet what they consider the “right” fit.
For centuries a woman’s size and shape have been placed under a microscope, used as the butt of jokes and have undergone constant scrutiny. Not only does this campaign indicate that men should cheat on their wives if she isn’t petite, it also gives a message to petite women that if you ever gain “too much” weight your husband or partner will cheat on you.
Jacqueline, the larger model featured in both ads, claimed to have no knowledge that her photos were going to be used for Ashley Madison’s campaigns. Here’s what she had to say:
“I am mortified that my image and likeness would be used as advertisement for two things I am so vehemently against: namely cheating and, to an even greater extent, body shaming”
“I find the very idea that there exists a business based solely around the facilitation of infidelity appalling. The fact that they are now suggesting that a person’s partner not fitting their ideal body size/shape, entitles that person to ‘shop around’ is disgusting.”
Here’s what the CEO Noel Biderman had to say upon hearing Jacqueline’s statement:
“The best thing that could’ve happened to this woman is that we used her in our ad. Despite what she may want you to think, she is reaping the press for her own pornography website. She took these pictures and signed the release knowing that they were not just for ‘personal use.’ However, if she can get great publicity from this, all the power to her”
What do you think of these advertisements?