I know…not this again. But while I was checking one of my favorite sites about African music and culture, AfriPop magazine, I ran across a story about South African singer Nomasonto Mnisi, or as she’s most commonly known, Mshoza.

If you aren’t familiar with Mshoza, this is probably not the best introduction. However, she’s one of the most popular Kwaito artists on the scene, and like any good artist, she likes to push the envelope.

Apparently, Mshoza has a penchant for cosmetic procedures, and after augmenting her breasts, getting a nose job, and having liposuction, Mshoza is taking her quest for perfection to another level: Skin bleaching.

Recently, Mshoza sat down with Motswako, a popular South African talk show. During the interview she talked openly about why she decided to bleach her skin and get “Christina Aguilera white.”

AfriPop reports:

This week [Mshoza] appeared on the popular South African talk show Motswako to declare her “passion to be white.” The horrified interviewer, Penny Lebyane, later said “Yes I was angry, Yes I took it personal! Yes I even wanted to shake her so I can get her to realize what she’s doing to herself!”

Apparently, many of our South African brothers and sisters are comparing Mshoza to Michael Jackson. However, unlike Mike who never mentioned wanting to be white or bleaching his skin, Mshoza is open about her desire to be white.

AfriPop continues:

Mshoza’s declaration goes one better than the king of pop ever did – she admits she wants to look more white. To her whiteness is something she intrinsically believes will make her happy. Is she really to blame? Or is it the society we live in? As one smart person put it: “our femininity and aesthetic, particularly as Black womyn is a highly politicised space…”

Skin lightening is big business. From China to Jamaica, and India to the U.S., men and women all over the globe are bleaching, and in many cases scaring, their skin in a quest to be lighter. Although some like to brush this off as yet another cosmetic procedure, it’s hard to overlook the social cues that tell people of color that white is right. And white skin is more beautiful than other colors of the rainbow.

While many of us have successfully escaped this tragic line of thinking, others are buying into it and passing on the myth that White skin is better than all others.

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  • In your diatribe against the king of pop you overlooked the actual fact he had a skin disease that caused severe pigment damage. Which doesn’t sound like trying to be white on purpose to me.

    • Elle

      I guess that also explains the thinner nose and the other changes he made to his face features

  • V

    This lady may benifit from theraphy. She appears to have internalized some negative core beliefs about her self I am unlovable I am defective.
    Socially she as misled the negative views that bring white or whiter is a way to fulfill her happiness. It is unfortunate that the negative messages white Europeans has communicated to decrease our black sisterssnd brothers self-esteem has being internalized yo the point where we accepted these thoughts as true.

    Does anyone question Whites why are you so white ? Does anyone say to a white person you should get some color. It’s not ” natural ” to be that white? What this woman’s behaviour is is a reflection the social construction of beauty.

    The culture , people in her community and immediate family and friends indirectly reinforce her actions . For example she expressed that her and husband mother told her” my child you are beautiful ” was she not before?
    The image of self hate that on many levels underlies low self love and appreciation for one self and beauty is a message she may likely communicate to her daughter.

    She appears to have a selfish attitude about her future. She states “i don’t care about what happened to me 20 years from now . I care about what I do now.” While it is important to live in the here and now anyone would agree that making plans and having a future orientation gives us a sense of hope.
    Does she think about the long term effects that are unscientifi as mentioned by the dermatologist?

    As a role model I wonder what message she sends to girls who admire her .