The dominant fashion force hopes to put items such as t-shirts, totes, and scarves designed by 22 different designers on sale to raise funds for the Democratic party under her Runway to Win program. The idea is modeled after her similar 2008 Runway to Change campaign, but not everyone is as anxious to jump on the Obama bandwagon this year.
According to sources, some fashion executives are wary of publicly siding with Obama’s reelection campaign for fear of alienating their brands from Republican voters. LVMH Moët Hennessy Louis Vuitton executives initially vetoed some of their luxury brands from participating in Runway to Win, but Marc Jacobs, which is majority owned by LVMH, went ahead with its T-shirt design for the project. Alexander Wang, Joseph Altuzarra, Rachel Roy, Jason Wu, Rag & Bone, and Diane von Furstenberg are a few other fashion power houses that have come on board. We can’t wait to see what they come up with!
– Brande Victorian