While celebrities posing for fashion editorials and campaigns is par for the course these days, something about this pairing actually makes sense. Rihanna, whose image is rooted in edge and sex (Talk That Talk, being the most palpable example of this) is a perfect fit for Emporio Armani underwear. The latest campaign finds Rihanna in long brown curls posing seductively in lingerie and denim separates.

Clutchettes — click through and check out some of the best looks.

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  • PeppyChick

    Love the pics! She looks radiant without all of the heavy make-up and colored hair. I also enjoy the fact that these pics allude sex instead of being overtly sexual.

  • Sista2

    I so agree with PeppyChick!