There is power in admitting you’re wrong, but obviously Eva Hoeke and publisher Yves Gijrath do not possess any of this power. Since news of Rihanna being called a “niggabitch” by Editor-in-Chief of Jackie magazine hit, the public believed an apology was imminent. Fast forward to now. After Eva Hoeke resigned as Editor-in-Chief of Jackie magazine and released a public apology, the publisher of Jackie magazine, Yves Gijrath has released a statement saying the very opposite. According to translation, Gijrath said:

[T]here is nothing wrong in the magazine. [Hoeke] presented it as a joke, but it most certainly was not a joke. It was an interpretation [of a fashion style]. […] She should have said: “we did not realize this interpretation is such a touchy subject. We never meant any harm and offer our sincere and upright apologies.” But because of all the fuss, Eva started to wiggle in all directions, and therefore we have come to the conclusion her credibility has been undermined.

Gijrath followed the statement by emphasizing that although the magazine had invited Rihanna to respond, it would not be printing a retraction.”We will not be silenced. People are totally off limits when calling both the magazine Jackie and Eva Hoeke racist. Jackie is even produced by an editorial staff that is of mixed origins.”

I find it extremely difficult to believe that both Hoeke and Gijrath were oblivious to the controversial nature of the word. The word is racist and there has always been a negative connotation attached to the word. There are no excuses for the use of the word and a public apology should have immediately followed such a tasteless debacle.

But I have a funny feeling that Rihanna as well as her fans will be waiting a long time for such an apology, if one comes at all. Especially since either one has yet to admit any wrongdoing. It’s very evident that he doesn’t care that Rihanna as well as all other black women feel disrespected by Jackie’s use of the word.

The one question that plagues my mind is: have really come to a point in a world, that we are not even deserving of an apology and in their minds, is it because a number of black people use that words to each other?

-Nikia Pope


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  • Soulfullyreal

    “It was an interpretation of a fashion style…”


    Really my nigga????

  • Ash

    So disgusted by this issue. Racism is VERY alive and ppl need to wake up! A black president is not the end of racism.

  • Ashley

    They are all wrong. Even if they don’t want to admit that it was racist, at the very least they should apologize for being tasteless and hurtful.

  • Sjoerd

    First of all, I don’t like the magazine Jacky and Yves is a bad man in my perception.

    I do have to say that this is a Dutch magazine and relates to the Dutch culture. This does not mean that they should not respect others, but in the Netherlands you are free to offend people. It is part of the freedom of speech.
    While the term might be strong in other areas of the world, in the Netherlands that is not the case. If any Dutch people would feel offended, it would be due to abroad cultural influences. There is no problem on saying the F*, S* or other swearing on TV in English. We have no problems with nude on TV nor would a bare breast be shocking in a TV show. We can call people black without it being racist. There is a difference in skin color, that is a fact. Black is not bad in the Netherlands. It is not even different, white is white, black is black, yellow is yellow.. no other means. N* does not relate in the Netherlands to a painful history and the word is used between black people all the time. In Dutch standards it would be racist if a black person is allowed to use these words and white people can’t. Morgan Freeman ones said wisely that if white people stopped calling black people black, and the other way around, it would be a good start in stopping racism. In the US culture with the US history, that sounds right. In the Dutch culture there is no bias on black or dark people. We are all people and we are all different. Ignoring the differences is the start of racism, not the end.