From Alber Elbaz to Vera Wang, it seems fashion’s biggest designers are falling all over themselves to create signature clothing lines for kids. Despite the fact that we are in the eye of an economic storm the demand for mini replicas of today’s hottest designs is at an all time high. Versace just opened a kids’ boutique on the ground floor of its Milan headquarters to house their children’s line, Young Versace, which will sport a huge lilac and white fairground ride and littered with super-sized candy canes. Lanvin Petite launched pop up stores in Paris, Monaco and New York, selling $1,570 pink taffetta trench coats, $1,105 red sun dresses and $645 shrugs and Vera Wang is launching a junior’s line for Kohl’s, called Princess Vera Wang, scheduled for August 2012. And these are just the latest designers to join the craze, Dolce & Gabbana, Burberry, Stella McCartney and Christian Dior already have kid’s lines.
Now while some might say if you’ve got it spend it, do you really have to? Does a 5-year-old really need $1500 trench coat? And what are you teaching your child about fashion (which doesn’t have to be expensive to be appealing) and the value of a dollar? I want my future children to be stylish and cute just like everyone else, but my common sense and my wallet just can’t fathom spending a mortgage payment on something that they’ll grow out of in 6 months, but maybe it’s just me.
What do you think of kiddie couture? Is it too much? Would you buy it for your child?
– Danielle Pointdujour