In September 2010, Farai Simoyi revealed her new brand “FARAI” a representation of soft, steel, and bohemian during New York Fashion Week. The spring 2011 collection embraced the fashions and her experiences in Africa, Europe, and the streets of New York City.
Before she became a topic at fashion week, Farai attended West Virginia University where she studied fashion design and she studied at Nuova Accademia Di Belle Arti in Milan, Italy.
After studying in West Virginia and Milan, she began to focus on the technical side of fashion. However, she gained her first big break in fashion when she was hired as a designer for a prestigious denim company. Soon after, she created her own fashion line.
Her fall 2011 collection, “Madame Rouge” featured printed pants to a colorblock curve-hugging dress perfect for a holiday party. For her autumn collection, Farai worked with velvet and satin to give her clothing an edgy feel. Farai’s holiday collection was picked up by ASOS Marketplace in 2011. Some of her stand out garments included red velvet wide leg trousers, color block ruffles skirt dress, and puncho blouse.
Her spring 2012 called “Desert Oasis” was inspired by the desert and its climate. Models sported long colorful thick braids as they strutted down the runway in FARAI pieces that combined strength and femininity. The collection featured a neutral color story mixed with a few splashes of color inspired by traveling warrior like woman.
Always pulling inspiration from her life’s travels, Farai continues to create clothing that caters to her mainstream clients as well as her clients of royalty.
The British designer of Zimbabwean decent has been named “Breakout Designer” and “The Next Best Designer” over the years. Her evolving take on fashion is why we love Farai Simoyi.
You can view her collections and purchase pieces from her collection at www.faraisimoyi.com.
– Paulette Wilson