This week’s failure at good common sense in product marketing comes courtesy of a batch of Disney princess-themed Valentine’s day candy that pairs Sleeping Beauty‘s Aurora with vanilla flavored sugary dipping dust and Tiana from The Princess and the Frog with the watermelon flavor.

Sloppy, sloppy, sloppy. As usual, it’s hard to believe that anyone would intentionally make this kind of insensitive mistake, but pairing the white girl with vanilla and the black girl with watermelon should have set off an alarm in someone’s mind. Perhaps the stereotype linking black folks with watermelon is too antiquated for most people to recall, but this is the kind of eye-roll-worthy mistake that happens when companies don’t go that extra step to make sure they’re not forgetting something.

Read more at Sociological Images.

What do you think?

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  • Although this article is old, I found it while searching for racist remarks on today’s National Watermelon Day reported by the Boston Globe. Is that racist too?
    Most of you commenters don’t understand the product licensing process. Disney does not make the candy or package it – and was this even sold at Disney stores or parks? Looks like something you’d buy at a 7-Eleven. The candy maker would be the one to assign princesses to packaging, and the reality is that the person who assigned these flavors to the princesses was most likely someone about 24 years old who is too young to even think about anything racist in foods, flavors, etc.
    Until minorities can get over the chip on their shoulder and stop being paranoid that everything is against them, I don’t see how racism will ever go away. They ought to be more concerned about the black-on-black murders happening in our cities and figuring out how family dissolution, drugs, and feelings of worthlessness and abandonment engendered from a very young age add to such a disdain for life itself.

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  • Nora

    I can’t help but think that someone would have been even more offended if they’d put Tiana on the vanilla package. Just saying.