Allure magazine is known as a destination for hair, makeup, and beauty tips, and Nicki Minaj both confuses and amazes people with her choices in that realm; it makes sense that the publication would choose Minaj as its April cover girl and ask what on earth inspires her to rock rainbow colored wigs and lipstick that some might call a few shades too pale.
The rapper also talked about her plans for the future — she plans to add a fashion line and a book to her growing list of business ventures — and how she plans on taking Jay-Z’s spot in the rap game. Some excerpts:
On Her Appeal to Younger Listeners
“I think as far as the younger demo is concerned, I play dress-up,” Minaj says. “I also can put on a very cartoonish voice. So sometimes children may not know what I’m saying, but they like the sound of it, and they think I sound like some weird character.”
On Her Hair
“I was doing every- and anything to it—putting in wads of gel and brushing it to the next century, and just thinking I was so cute,” she says. “I always thought I had an eye for that stuff.” She also had a philosophy: Hair allowed you to reinvent yourself, which was perhaps particularly critical to a little girl with big dreams and a troubled reality. “I had done something I thought was really, really, really cute, and I showed my neighbor,” she says. “She was like, ‘Why’d you do that to your hair?’ And I never forget what I said: ‘I’m someone new in this hair.’ “
On Plans for World Domination
“I never thought about music as just being the end-all, be-all. I always looked at it like a business, something that I could create an empire out of. So that’s why I’m only about to put out my second album and I’m already thinking about this,” says Minaj. “I had a little conversation with Jay-Z at the Victoria’s Secret fashion show. He said, ‘Congratulations on all your success.’ And I was like, ‘Yeah, I’m coming for you. I’m coming for your spot, Mr. Mogul.'”
The April 2012 issue of Allure hits newsstands on March 2o.