Here at CLUTCH we love supporting independent artists, so when I came across a link for AFROS, a new coffee table book by Michael July, I knew I wanted to share it.

July is a Brooklyn-based photographer and writer who has worked for many publications like Essence, Urb, and Giant Step. Over the years he’s shot some of the most famous people in the business and decided to create the book to showcase the modern-day afro from a cross section of individuals who choose to wear them.

The project’s Kickstarter page gives more details about the book:

Over the course of a five year period photographer Michael July approached a wide variety of beautiful, creative and intelligent individuals from all walks of life and asked them would they be willing to participate as subject models for a coffee table book he was putting together entitled “Afros – A Celebration Of Natural Hair”. Traveling all across the United States from New York to California he was able to capture the créme de la créme of Afros. People of virtually every shade, ethnicity, country and age group. “AFROS – A Celebration Of Natural Hair” intent is to show pictorially the power, beauty and glorious nature of the ‘Fro and also to document in words the deeper and at times whimsical “hairstory” of each of its models.

Michael July is aiming to raise $20,000 in the next month to help with the cost of printing, binding, and shipping the colorful book so that it can be enjoyed by the world.

To learn more about the project or to donate to the fund, visit the AFRO’S Kickstarter page. 

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  • I am going to be crucified for this, but why not create an online gallery?! I am part of soo many natural websites, that this is just a bleh way of making money-which is FINE!! But I’m not moved by these images to actually donate. Good luck sir! And before anyone starts talking about, supporting one of our own-do you go to the store and buy everything in sight? or are you selective based on your needs?! so yeah…

    • mahogany

      I agree. What I would love to see is a natural hair magazine. That I would support

    • Liz

      Actually, JC of thenaturalhaven.com created an online natural hair magazine called Natural Bloom. You should check it out.

  • Georgia

    I see the value in a book, but he should go print-on-demand, using Blurb.com or something. $20k is a lot of money.

  • omfg

    i prefer the images i’ve seen at lecoil.

    i’m also not into celebrity photographs so much.

  • Beautiful Mic

    I know there are plenty of online publications where the same type of photos can be found, but I’d buy something like this, especially if I had kids where I would want to perpetuate positive beauty and aesthetic ideals about black people in my home.

    I will definitely support this!

  • JS

    I would support it. I also want to say that there’s folks on Kickstarter who are getting 10s and even upwards of $100,000 worth of funding for projects, including books. I don’t see why this should be an exception.

    I also see the value in it because many people, including myself sometimes prefer physically tangible items like books, magazines, and records. There’s nothing like holding something beautiful in your hands versus an mp3 or something on a computer screen every now and then, y’know?

    Now, if it is released and not top quality, then that’s another story.

    • shadow

      +1, especially on the “…prefer physically tangible items like book, magazines, and records”. I love holding onto a good book/magazine… flipping the pages…yeah!